On the rivet: riding all out, giving it everything you’ve got.
Max effort....

The rivet is on the nose of a leather saddle, this is where a rider would be sitting when working this hard. Burning legs and lactose induced delirium. Lungs on fire as you push on to the finish. Suffering is a big part of cycling. Riding “on the rivet” has been a way of life for competitive riders for the past century.

Modern day cycling is no different. Despite the recent drug scandals and ethical questions surrounding the European peloton. Bike racing is still about pushing harder than the other guy and crossing the finish line first. The American racing scene has embraced this willingness to suffer in it’s own unique way, with a flair for style and a distinctly American swagger.

Day long tours through scenic mountain passes are not the norm here. Instead, criteriums are the fare. Lightning fast, cut throat circuit races that thrill spectators and test a rider’s courage and his will to win. We at Rivet salute the new wave of American riders. Loud, proud and fast.

Our unique brand of cycling apparel embraces the “win at all costs” attitude that has attracted thousands of new cycling fans to bike racing every year. Sleek graphics and the performance fit of our cycling kit will take your riding experience to the next level. Rivet lifestyle gear feels great and looks just as fast when you’re off the bike.

We are committed to bringing a new attitude to cycling apparel. Whether racing the local criterium,out on a club ride or just racing your buddy to the next stop sign. Ride fast, hard and “on the rivet”.